Friday, April 21
ionnalee | iamamiwhoami: Be Here Soon World Tour
$26 adv. – $31 day of / 18+ / Doors: 7PM / Show: 8PM
Going into the recording of Be Here Soon, ionnalee (Jonna Lee) felt unsure. The Swedish musician has made a career as the enigmatic iamamiwhoami, crafting haunting audiovisual pop alongside co-writer/producer Claes Björklund and cinematographer John Strandh who she’s worked with since the inception of her iamamiwhoami project. Not only is Lee the enigmatic voice of iamamiwhoami, she also serves as the writer, producer, and director of the visual counterpart that encompass the world of each album—in addition to heading To whom it may concern. (TWIMC), a label that she established in 2010. So the idea of facing the intensity of the creation process of leading the group again was daunting, particularly when the haunting, highly-produced pop she had made in the past no longer fit the reality she was living in.
And so, in order to move forward, she started by letting go. In the past, she’s had quantifiable success, including more than 100 million streams on Spotify and 100 million views on YouTube, a legion of devoted fans, sold out shows across the world–and of course, her very first videos, that went viral when she appeared as a glitched out image with a haunting voice. But it was time to try something new.
Ultimately, the album is a work of clear vision. Through the recording, Lee and her collaborators challenged their perceived limitations, ignored expectations, and created exactly what she felt she needed to experience in order to move forward. More importantly, Lee emerged from the process knowing even more about who she is.